•• ALIX YANG JEWELLERY X JESS ALIZZI COLLABORATION
Two Hands Agency has represented Alix Yang since 2017. We are responsible for growing the brands footprint through PR and Influencer outreach both locally and internationally.
Earlier this year, we presented an idea to collaborate with a key ‘friend of the brand’ in way that would introduce a new line, a limited edition collection of jewellery to the range. Welcome, the Jess Alizzi x Alix Yang jewellery collaboration. Inspired by Jess’ Italian heritage, the Alix Yang x Jess Alizzi jewellery collection has been designed with a touch of nostalgia, a hint of vintage charm and a new gemstone palette of green.
“The designs were inspired by pieces I found in my Nonna’s jewellery box. I wanted to create a collection that was unique, yet timeless. The kind of pieces you put on and totally forget to ever take off”, Jess said of her to chance to collaborate. The key feature of this collaboration is the addition of charms to the range, across a newly designed necklace, bracelet and earrings. Jess has also introduced an anklet, a trend she felt was going to be really big this summer. Alix says “Jess is a dream come true for a jewellery designer, she wears accessories so well. Jess has been a huge supporter of the brand since the very start, so it was such a natural fit for us to collaborate together on this collection”.
Two Hands Agency managed every aspect of the collaboration from contract negotiation, design meetings, through to campaign roll out. We’re so excited to see the Alix Yang x Jess Alizzi capsule collection go live!
You can shop the range exclusively at www.alixyang.com from October 10th 2019.