•• INTERNATIONAL DAY OF FRIENDSHIP WITH FRENCH CONNECTION
July 30th marks International Day of Friendship and to celebrate, French Connection AU engaged friend of the brand, Olivia Molly Rogers and her best friend, Eleanor, to indulge in a day of luxury with Red Balloon.
The experience was documented and shared across the brand and talent’s pages in support of the days festivities, whilst allowing 2 lucky French Connection customers the opportunity to win the experience for themselves.
Olivia and Eleanor headed to the beautiful Yarra Valley to taste the local produce and dine at the stunning Chandon vineyard. Olivia created authentic content that was shared by the brand as an Instagram Takeover with Olivia, allowing the FC consumer to have a taste of what was to come should they win, all whilst showcasing the brand’s new season apparel.
•• THE RESULTS?
•• The International Day of Friendship Story takeover is the brand’s highest performing story of all time.
•• 50% of the brand’s weekly follower growth occurred in the 24 hour period of the takeover and competition.