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•• LOUNGE THE LABEL SS19 CAMPAIGN

We’re so excited to share the latest from Lounge The Label, their Spring Summer 19 campaign.

Designed in Melbourne by Carmen Bianco, Lounge The Label’s SS19 campaign showcases fashion for all ages, with each collection building upon the last, creating effortless dressing from one season to the next. It's fashion that works for you, in your individual lifestyle and the Lounge woman is evidence that style has no age boundaries.

SS19 was all about the Australian summer. Summer holidays, travel with family and friends and what better way to create that feeling then with a shoot by the seaside, our location Black Rock Beach in Victoria.

A key objective set by the client for this campaign was 'how can we show that the Lounge The Label woman is ageless', and so the task was set to find models who epitomised ‘style at any age’ - Meet our stunning models Anna Feller, Abigail O’Neill & longtime friend of the brand, Kim Ellmer.

ANNA FELLER

ANNA FELLER

ABIGAIL O’NEILL

ABIGAIL O’NEILL

KIM ELLMER

KIM ELLMER

 
THE ROLL OUT

THE ROLL OUT

We also wanted this campaign to become part of the brands seasonal narrative, something that could be used as a talking point across web, social and E-Commerce.

Two Hands Agency again partnered with the creative team who have worked with us the past few seasons to create amazing imagery for Lounge The Label - Sam Bisso (photographer) Ashleigh Carpenter (HMU) and Nick & Nardo (videography)

The results to date have seen an increase in wholesale orders and the season so far is up on last years budgets.

Visit www.loungethelabel.com.au for the latest campaign.

THE INSPIRATION

THE INSPIRATION