SEED HERITAGE AW19 COLLECTION PREVIEW
A much-loved Australian brand, Seed Heritage launched its AW19 Collection in Sydney hosting a lunch at famed Chiswick Restaurant in March.
The label, ‘which has been worn and loved by Australian women for almost two decades’, wrote Daily Telegraph journalist and guest, Briana Domjen, invited guests to the intimate lunch hosted by Anna Heinrich.
Joined by one of Seed’s senior womenswear designers, Almy D’Amico, guests were treated to a sneak peek of the coming collections along with insights into how to wear the prints, must-have pieces and key colours for the season.
The Seed Heritage AW Collection launch also combined a pre-sale component, where consumers had only 24 hours to shop the collection before it arrived in stores at the end of March.
All influencers who attended the collection launch were gifted an outfit from the March and April collections creating Seed Heritage further content that could be used across their branded touch points.
Guests included: Anna Feller, Izi Simundic, Tanja Gacic, Jade Tunchy, Francesca Hung, Caroline Lowe, Steffanie Tzaneros, Rozalia Russian, Petra Mackova, Sigourney Cantelo, Kate Waterhouse, Abbey Gelmi, Montarna Pitt, fashion editors from Marie Claire, Real Living, The Grace Tales, PopSugar, WhoWhatWear.com, Elle.com and Stellar.com
Guests received a gorgeous gift bag from Seed Heritage which included current season earrings, hair scarf and voucher to spend when next they shop at Seed Heritage.
Page impressions increased +2.5 million on the previous week.
50+ social media posts across stories and newsfeed were shared from influencers in attendance, tagging @seedheritage.
50% of Seed Heritage’s weekly follower growth happened within the 24 hours of the event.
Top selling styles directly correlated with outfits worn by guests at the lunch.