• • SEED HERITAGE VIDEO CAMPAIGN: ‘3 SEASONAL LOOKS’ WITH NADIA + SUZY
The ‘Three Seasonal Looks’ video campaign was the first of its nature for Seed Heritage. The objective of the campaign was to highlight three ways to style the brands March Collection, which marks the beginning of Seed Heritage’s Autumn Winter season, as curated by Nadia Bartel and Melbourne stylist, Suzy Eskander.
The campaign was initially developed to assess the brands audience interest and retention with long format video via IGTV, but also provided the brand with an innovative way to highlight key products and seasonal trends, whilst driving sales.
The campaign, shot by videographer Jessie Obialor, was extended to include edits of the video content rolled out across the @seedheritage Instagram feed & stories. This content was also shared across both Nadia & Suzy's social accounts.
• • 15 pieces featured throughout the video series and as promoted via both Nadia and Suzy’s own social media generated sell through rates of between 30-55%
• • Content was cross promoted across Nadia and Suzy’s own social channels, reaching a combined audience of over 100k users.
• • Seed Heritage’s debut content on the Instagram TV platform generates higher views than global competitors.
• • View rate for content in-feed reached a high of 30%